True Facts about BNP alexa rankings and Simon Bennett.

People who visit the BNP website are pointed to the fact that it is the most visited political website , or so Simon Bennett (self professed webmaster )and Alexa web statistics company has you believe.
The Party has fooled you into believing the hype but the reality after speaking to an Alexa spokesperson is :
Alexa is widely tooted as a must use tool by many marketing gurus. The problems with Alexa are:

Alexa does not get much direct traffic and has a limited reach with its toolbar.

a small change in site visitors can represent a huge change in Alexa rating.

Alexa is biased toward webmaster traffic
many times webmasters are only tracking themselves visiting their own site.


Why do many marketing hucksters heavily promote Alexa? Usually one of the following reasons:

ignorance.

if you install the Alexa toolbar and then watch your own Alexa rating quickly rise as you surf your own site it is easy for me to tell you that you are learning quickly and seeing great results, thus it is easy to sell my customers results as being some of the best on the market.
if many people who visit my site about marketing install the Alexa toolbar then my Alexa rating would go exceptionally high.
the marketers may associate their own rise in success with their increasing Alexa ranking although it happens to be more of a coincidence than a direct correlation.

You can fake a good Alexa score using various techniques etc and looking at the site in question , then it does look like fake traffic.
With thanks to ALEXA for this valid information.